Yesterday, Dove riled Garden Staters and gralmitophobes by revealing a new New Jersey billboard telling the state to take the nickname "Armpit of America" as a compliment. The ad, part of their new campaign pushing armpit love, didn't go over so well with Jersey denizens though, and Dove is apparently dropping it.
The Englewood Hills-based Unilever, which makes Dove, issued the following statement last night:
Our intent with the 'Dear New Jersey' ad was to call attention to the fact that armpits can and should be considered beautiful and ask women everywhere to accept this as something that is okay. We did not wish to cause any misunderstanding or offense. We take feedback from our community very seriously and will not be running this billboard advertisement.
Armpit love, we hardy knew ye.
