2012_01_msbrown1.jpgWhile many Super Bowl commercials will be unveiling their multimillion-dollar campaigns on Sunday, a few advertisers are whetting the public's curiosity by springing the ads early (like Honda did with its Ferris Bueller-inspired CR-V spot). Now, M&M's, which has promised to unveil the brown M&M's persona in a game day commercial, showed off what Ms. Brown looks like at its Time Square store.

Ms. Brown wears white high heels, Judith Ripka gloves and has a Liz Lemon-y (or are they more Lisa Loeb?) glasses. It's unclear how Ms. Green feels about this new lady in the family.

There was actually a live event in LA—with Neil Patrick Harris—to unveil Ms. Brown, but there were "technical difficulties at our Ms. Brown Reveal event" according to M&M's Facebook page.

Fun fact: J.K. Simmons (forever Emil Skoda in our heart) is the voice of Yellow M&M.