Civil war in Syria is spilling out of the country's borders, America's plutocracy continues to behave like a gilded boa constrictor on the middle class, and the Heavens are literally falling on top of us. But at least premium whiskey will continue to slide down our parched throats undiluted: a "humbled" Maker's Mark has decided against watering down their whiskey. "You spoke. We listened. And we’re sincerely sorry we let you down," Maker's COO Rob Samuels wrote in a post on the company's Facebook wall that will surely be heralded in PR firm Powerpoint presentations for months to come. "While we thought we were doing what’s right, this is your brand—and you told us in large numbers to change our decision."
More accurately, Maker's Mark is Beam, Inc's brand, and they have more than enough capital to expand the production of Maker's Mark so as to keep it at 90 proof (not that it would matter anyway).
So you did this—with your hilarious tweets and insightful Facebook messages and the impassioned speech you gave Gary, the guy behind the counter at Empire Liquors, who was only there because Tyler called in sick but see how glad Gary was that he was the one to hear it? Congratulations.
