wodka vodka

[Updated] Low-budget vodka Wodka has really figured out how to makes its advertising budget stretch thanks to controversy. Those "X Quality, Y Pricing" billboards turn out to be a great way to anger people.

Earlier this week, the Wodka Vodka company put up a billboard along the West Side Highway featuring two dogs—one wearing a yarmulke and another in a Santa hat—with the copy "Christmas quality, Hanukkah pricing." Controversy!